A foundational study to understand the global streaming landscape.

Generation Stream: Global Edition is a deep exploration of the motivations and role of streaming around the world and what this means for advertisers.

Global Streaming Snapshot

Intentional
TV

The New Wide World of Sports
Coming Soon

Culturetainment
Coming Soon

The human-tech
touch
Coming Soon

The Daytime
zone
Coming Soon

streaming 360:
global segmentation
Coming Soon

SOURCE: DISNEY ADVERTISING AND CULTURE CO-OP, FALL 2024.
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