Breaking
Barriers,
Building
Legacies
Celebrating
Women in
Sports
“Under ESPN’s leadership, every decision prioritizes female athletes and coverage. With more live sports than any platform, we ensure women’s sports get the spotlight, platform, and surround-sound coverage they deserve.”
“I think about the women who fought for every dollar, every broadcast, every seat at every table so that my daughter’s generation will not have to.”
“Women’s sports are more than competition—they’re inspiration. Every young girl watching female athletes is gaining confidence, learning teamwork, and developing leadership skills that will shape her for life.”
Breaking records,
year after year
Reflecting the commitment from fans that is here to stay.
Most-viewed
Basketball game (college and pro) on any network in 6 years
Most-viewed
Basketball game on Disney
Networks ever
(South Carolina vs. Iowa)
Most-viewed
Women’s Major Tennis Final
ever on ESPN
Most-viewed
Season in history
(1.7M viewers, +115% YOY)
Most-viewed ever
+328% vs. 2023
Most-viewed
Season in nearly
a decade
2M Viewers
Largest audience on record
Most-viewed
Season in history
(1.7M viewers, +115% YOY)
Most-viewed
Basketball game (college and pro) on any network in 6 years
Most-viewed
Basketball game on Disney
Networks ever
(South Carolina vs. Iowa)
MOST-VIEWED
Women’s Major Tennis Final ever on ESPN
Most-viewed
Season in history
(1.7M viewers, +115% YOY)
Most-viewed ever
+328% vs. 2023
Most-viewed
Season in nearly
a decade
2M Viewers
Largest audience
on record
+850K Viewers
On average
Source: Nielsen Media Research, June23-July24.
Delivering passionate
fans at scale
Viewers reached in 2024
Of all women’s sports are on espn and abc
5x more than the closest competitor
Viewership growth
year-over-year
Source: Nielsen Media Research, 2024
Make every moment.
own the play.
Disney Programmatic
Capture highly engaged audiences in edge-of-your-seat moments
In-Game and Surrounding Sponsorships
Social &
Digital
Extensions
‘Fans of’ Audience Segments
Measurement
A suite of measurement solutions that allow you to measure the impact of your campaign.
Game on!
Ready to activate greatness? Connect with your Disney Advertising lead for more information.